Join us for a conversation with Ingrid Edstrom, Priestess of Profits. She supports accounting firms and mission-driven businesses in cultivating the systems and practices that uphold their core values, creating a more positive impact in the world and greater fulfillment and success. Ingrid will join me to discuss a different way to look at DEIB conversations. The DEI (diversity, equity, and inclusion) landscape within the accounting profession has been losing momentum. This is driven, in part, by the perception that DEI efforts can seem overly focused on racial issues. This focus may inadvertently create an atmosphere where certain groups feel targeted or blamed, fostering a counterproductive environment. Adding justice to the framework creates an opportunity to disrupt the status quo and catalyze a profound shift in mindset. Reframing through the JEDI (Justice, Equity, Diversity, and Inclusion) lens can broaden the narrative, positioning these efforts to address disparities and as a proactive strategy to foster ethical, equitable, and holistic business practices.
We'll explore how accounting professionals, as stewards of the financial narrative, can leverage their unique position to influence change in our profession, financial systems, educational institutions, and beyond. This broader, more inclusive approach encourages a deeper understanding of justice and equity as foundational elements in driving meaningful change within the accounting profession and the wider global business community. Our goal is not just to provide answers but to ignite questions and discussions that lead to increased self-awareness, mutual understanding, and proactive steps toward a more equitable world.
Learning Objectives:
Etienne Consulting
Human-Centered Leadership Consultant | Speaker | Trainer
[email protected]
(301) 778-5510
Jina Etienne, CPA, CGMA is a speaker, storyteller, and consultant who helps individuals and organizations unlock the power of authenticity, trust, and connection. With more than 30 years of experience in the accounting profession and business leadership, she brings a unique, deeply human approach to leadership development and culture-building.
Her work focuses on the intersection of leadership, belonging, and emotional intelligence, equipping people with the awareness and tools to lead with clarity, empathy, and intention. Known for blending professional insight with personal storytelling, Jina makes complex ideas accessible and relatable. She helps professionals at all levels show up more fully as themselves—both in their work and in their lives.
Priestess of Profits, LLC
Founder & CEO
[email protected]
(541) 482-4849
Ingrid Edstrom is the Chief Empowerment Officer at the award-winning consulting firm, Priestess Of Profits, LLC. She is a Woodard Certified Business Coach, a certified Positive Intelligence Mental Fitness Coach, a certified Working Genius Consultant, and a certified Offers and Needs Market Facilitator. She has been recognized as one of the accounting profession's Top 40 Under 40, Most Powerful Women in Accounting, a Top 100 ProAdvisor, and the 2017 Top "Up-N-Comer" ProAdvisor. Ingrid is the leader of the Empower Your Passion mastermind group for accountants through the RoundtableLabs community and a founder of the Accounting Alchemy Network. When Ingrid is not teaching & consulting, she is usually playing Irish music or frolicking with her goats.